D.J. Snell

DJ Snell


Well done, rather than well said, is a philosophy that has served D.J. Snell well. D.J.’s reputation is one of quiet integrity. He is a stable force within an industry that struggles to value quality and honest character qualities in both clients and managers alike in favor of short-lived performance and results.

DJ began his management career in 1990, when he joined Orlando, FL based sports management firm, Leader Enterprises, Inc. Leader exclusively represented such elite clients that included Bill Parcells, Payne Stewart, Paul Azinger, Joe Gibbs, Bill Cowher, Tom Coughlin, Orel Hershiser, Frank Thomas, Chipper Jones, Cortez Kennedy, Dan Reeves and Ray Everhaum. In 1991, D.J. attended Harvard Law School but returned to Leader upon graduation. For the next eight years, D.J. played instrumental roles in client management, marketing, event planning and eventually served as its President.

However, on October 25, 1999, Leader Enterprises suffered a devastating loss when a private jet carrying Leader’s CEO, Robert Fraley, President, Van Ardan and client, Payne Stewart, crashed carrying all 3 men. With the help of Dixie Fraley, owner and Leader’s newly named CEO, D.J. guided the organization through the difficult transition period including the reformation of a newly organized Leader Enterprises, LLC.

After new ownership had taken over the company, D.J. launched his own organization in 2002. Legacy, LLC was named primarily in remembrance of his friends and colleagues, Robert Fraley, Van Ardan and Payne Stewart and their example of maintaining an eternal perspective in the midst of their every day lives.

D.J. continues in that tradition by contributing his time and talents to various charitable organizations. When he is not traveling for business or here in the office, you may find him leading missions work in Africa, a passion that takes him out of the country a few times a year. If you meet D.J. in person, keep in mind that he is older than he looks.